National Cheeseburger Day at BurgerFi

It's a pretty good deal but you gotta ask!

A BurgerFi double cheeseburger with all the fixins'

I love celebrations of food and a day to honor cheeseburgers sounds outstanding! National Cheeseburger Day was publicized in several media outlets, and today was the day. Many national brands including Wendy's, McDonald's, and Red Robin were offering specials. I chose BergerFi because I like their food. Their deal was buy one cheeseburger, get one for $1. Typically their double cheeseburgers are $7.37 so it was a savings of about six and a half bucks whrn I buy two. But, it wasn't as easy as just walking in and ordering get the deal. There's a secret catch...

Curiously there was no signage inside or out indicating the special. When I place my order the server taking it said nothing about it. After she rang me up I inquired about it and she verified that there was indeed a special and that I can get another cheeseburger for a dollar. That seems a little scammy, or at least misleading. A national brand notifies news outlets in order to get publicity, but then does nothing about the promotion in store to customers buying the product? Hmmm...
And, apparently that is intentional. I asked other customers about their experience and they described a similar one to mine. They had to ask for the deal. After I left I went to the BurgerFi website to investigate and sure enough it says, "Must mention or show offer to redeem."

The lunch crowd seemed no larger than one would typically expect to see on a Tuesday. Why not tell everyone that walked in the door about the exciting National Cheeseburger Day?

My marketing brain does not understand. If put in the effort to have a national promotion why not wear it loud and proud? Let everyone celebrate with a great deal! Of course the answer probably is that it all comes down to money. I suppose that makes sense in that an organization would want to get as much free publicity as possible but then not lose profits. It's just not the way I would run things, but they didn't ask me. Bottom line is I got two decent double cheeseburgers for $8.37. In the big scheme of things I suppose it was worth the frustration.